Demand Side Sales Workbook

If you have already determined you'd like to implement and adopt a demand side sales approach, this is the course for you.
You'll gain not only the basic vocabulary and frameworks but also thought starters and exercises to practice a demand side approach to sales.
While demand side sales is grounded in Jobs to Be Done theory, this course does not include lessons on how to conduct and analyze a JTBD project.
Stay tuned for the launch of an advanced, cohort-based offering. This program will provide more iteration and feedback to help you refine your demand side sales mindset and approach.
This course is a prototype, more of a version 1.0 than a final, set-in-stone offering. As students enroll and complete the course, we'll be taking into account student experience in order to hone and refine the offering for all. We thank you in advance for participating in this initial prototype.